Changing The Conversation Pt. 2: The Dove "Real Beauty" Sketches
If you've been anywhere near social media in the last few days then you've probably already seen or heard about Dove's latest campaign effort: The Dove "Real Beauty" Sketches. The sketches are presented as a "social experiment" to show women that they are "more beautiful than they think." A forensic artist draws two sketches of each woman: one drawn from descriptions she gives of herself, the other from a stranger's description of her features. We then sit back in awe as the woman in question is presented with both sketches; confronted with the fact that she is perceived to be significantly more attractive than she considers herself to be. Now, I've taken Dove to task for this campaign before (in fact that post remains the most read and visited post on this blog, week after week, more than 6 months later) but I think that it bears repeating why this campaign, while clearly well-intentioned, is horribly misguided. I'll even admit ...